Why Are People Boycotting Pepsi? – Kendall Jenner Ad

People are boycotting Pepsi because of Kendall Jenner’s controversial commercial.  Kendall is the first model to receive a major Pepsi ad since Cindy Crawford in 1992.  The commercial broke the Internet for all the wrong reasons.  Pepsi and Jenner are currently trying to handle the backlash.  Scroll do to take a poll about the ad.

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Kendall Jenner’s Pepsi Ad

Kendall Jenner’s Pepsi ad starts with her taking pictures for a photoshoot.  People are in the streets protesting when all of a sudden Kendall decides to get involved.  She ditches her photoshoot and gives a police officer a Pepsi.  

Why Are People Boycotting Pepsi? Kendall Jenner Ad
Why Are People Boycotting Pepsi? Kendall Jenner Ad

Critics are calling the Pepsi commercial tone deaf

Many are calling the Pepsi commercial tone deaf.  The phrase is typically used to describe a person that is not able to recognize different musical pitches.  The metaphorical meaning is being used here to explain that Jenner and Pepsi were not able to recognize that the commercial could be perceived as racist

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Kendall and Pepsi will soon be donating a ton of money to the Black Lives Matter movement.

Does the Pepsi ad exploit Black Lives Matter?

Many are comparing Kendall’s visual to the Iesha Evans image.  Evans is the woman who approached police in Baton Rouge, Louisiana during a major Black Lives Matter protest.  Evans, a nurse, stood her ground.  Iesha explains that she is human and she wanted to send the message that we all matter.  She felt like black people had to beg to matter and that’s wrong.
Iesha Evans Baton Rouge Photograph: Jonathan Bachman/Reuters
Iesha Evans Baton Rouge Photograph: Jonathan Bachman/Reuters
What do you think about Kendall Jenner’s Pepsi ad? Share your thoughts in the comment section below.

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Author: empirebbk

All Empire All The Time.

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